Legal SEO and marketing play a critical role in helping your law firm reach its potential. Social media, blogging, email marketing – all these things are essential to building a solid online presence that will attract the ideal clients you want to represent.
This article will look at how immigration lawyer marketing can help drive more traffic to your website from search engines like Google. We’ll also look at some specific SEO techniques that immigration lawyers can use to attract more clients to their firms.
But before we get into that, let’s talk about the importance of search engine traffic in general for law firms and why it’s worth investing time and energy into attracting potential clients through this channel.
Why SEO And Social Media Are Important
If your law firm is like most, you’ll be trying to reach local clients. And that means that the first thing people will do before hiring a lawyer is search online for one in their area. These searches don’t just happen late at night but on business days during the day as well.
A study by Hubspot found that 49% of people who use search engines to find businesses end up visiting that business within a day or less. And Social Media Today reports that 80% of adults are more likely to give their business to brands they are familiar with online.
The Importance Of Local Searches
The importance of local searches for law firms is increased because 85% of mobile searchers use their phones to find nearby businesses. And since 88% of all Google searches now include location data, missing out on traffic from local searches is increasingly difficult.
So you can see why potential clients searching for a lawyer in their area are essential and why it’s crucial to attract these leads with SEO and social media marketing. But how exactly do you go about doing that? Let’s take a look at some of the most effective techniques in both areas.
Information To Include In Your Blog
The first part of immigration lawyer marketing is to create a blog for your law firm. If you don’t have one already, it’s time to set one up and start writing content that will help potential clients find you while also educating them about the kind of information they should be looking for.
Here are a few things to include in your blog posts:
• How-to guides about immigration law, how it relates to the readers’ needs and concerns, and why you’re the best choice for helping them.
• Case studies that show how you’ve helped other people like them.
• Resources for your readers to check out, including links to helpful websites and other online tools they can use (like free legal forms).
How To Get Social Media Traffic From Google
As well as including immigration law information in your blog posts, it’s also essential to make sure you’re using social media to attract potential clients. This social media attraction includes having profiles on Google+, Facebook, Twitter, and other relevant networks where people in your target market are likely to hang out online.
For example, if you’re looking for immigration lawyers in Los Angeles, the first order of business is getting a presence on Google+. That means setting up a Google+ business page, ensuring it’s complete with all the relevant information people in your area are likely to be looking for.
And you don’t just want to link to your website either. Make sure that when you include links in your posts, they’re helpful and have the keywords people are looking for to attract even more traffic.
Local SEO To Attract More Cliesnts
Although you can get some traffic from social media, it’s essential to include local SEO in your immigration lawyer marketing plan. The inclusion means registering with the major online directories in local searches, like Google+ Local and Yelp.
In conclusion, you should now see the importance of SEO and social media marketing for law firms. By showing up in local searches and providing valuable information to potential clients, you’re not just reaching new people who need your help but also building your reputation as a helpful go-to lawyer whenever they need one.