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zSHARE » News » Entertainment » Navigating a male-dominated industry: A guide for women
Entertainment

Navigating a male-dominated industry: A guide for women

Anna BiddleBy Anna BiddleOctober 11, 2024Updated:October 11, 2024No Comments5 Mins Read
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Navigating a male-dominated industry A guide for women
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For years, the online gambling industry has been a male-dominated space. Men has made up the majority of players, developers, and executives. In recent years, the landscape is changing, resulting in more women becoming involved in the industry as players as professionals. However, as much as this progress has fostered some changes, women are still facing unique challenges compared to their male counterparts. Some of these challenges include navigating male-dominated environments, dealing with issues on safety and privacy, and understanding various processes in the online gambling sphere. 

The rise of women in online gambling

In recent years, more women have entered the online gambling stage as both participants and leaders. With female executives taking the stage, the industry is being reshaped with innovative strategies and an enhanced focus on inclusivity. More female players are also taking part in online gambling activities. This includes poker, sports betting, and slots. A study from the UK found that females around the ages of 35 to 54 are most likely to gamble. This age group constitutes 32% of total women gamblers. To accommodate and empower women’s desire to engage in gambling, some websites have been created to provide tools targeting women navigating the male-dominating online gambling industry. One website is Casino Chick, which offers a woman’s view on casino reviews and ratings. You can read more on Casinochick.com and find articles for women related to online casinos. 

Despite the changing nature of the industry, women often feel unwelcome or face challenges in male-dominated environments. Research has found that women gambling online are driven by different motivations than men. Some of these differences are related to safety concerns and a desire to avoid the stigma associated with gambling. There are even cases where women resort to gender-swapping tactics. This means women poses as men to avoid being taken less seriously. 

Barriers faced by women

There are several barriers experienced by women entering the online gambling industry. One major barrier is that the industry has been tailored for male preferences for a long time. This is especially the case regarding games, marketing strategies, and social spaces that are catering to men. Such barriers result in women having a hard time feeling a sense of belonging. There are also many women who have experienced feeling uncomfortable in male-dominated online gambling communities. This has especially been the case in forums and live dealer rooms. Here, women have reported feeling a dismissive or hostile environment among male players. 

Another sex-based barrier is the related to stigma from society. Women are more likely to be judged for gambling. This has resulted in more social stigma on women than male counterparts. Research has also found that women are more likely to gamble as a way to cope with negative emotions, including loneliness and depressions. This makes women more vulnerable to gambling addictions. The combination of emotional motivators and societal pressures means that women are at higher risk of experiencing problem gambling. This is why it is important for women to know about female-focused tools such as Casino Chick. This can foster a healthy empowerment of women in the online gambling industry. 

The role of KYC verification in protecting women

Know Your Customer (KYC) is a process that is meant to protect players and operators in the online gambling industry. The meaning of KYC is to verify a customer’s identity to prevent fraud and other illegal activities. In this way, only legitimate users can participate in online gambling. This results in a safer and more secure gambling environment. For women in particular, KYC adds an extra layer of security. By verifying their identity, it reduces the risk of account theft, fraud, and harassment from anonymous male players. However, the nature of KYC is a double-edged sword, as some women may feel hesitant about sharing personal information.

Such concerns have been considered to an increasing degree by online casino platforms. This has resulted in more casino operators working to make KYC procedures more user-friendly and transparent. More and more sites have adopted secure encryption technologies and multi-step verification processes. This has increased the level of customer data protection. KYC verification also contributes to more equitable gambling experiences. This is because everyone is subject to the same scrutiny. This means that female players are empowered through the assurance that they are participating in a fair and regulated environment. 

Strategies for success in a male-dominated space

There are some strategies which women can employ to succeed in the male-dominated online gambling industry. The first and most important step is to educate yourself. Understanding the rules, regulations, and the inner working of the online gambling space can give an advantage in the industry. Another aspect is to embrace leadership. As more and more women are taking on leadership roles in the gambling industry, women have some great female role models. These are crucial to look towards for inspiration, skill exchange, and experiences in the male-dominated industry. 

It can also be beneficial to seek out support networks for women. This can be in online casino chat forums where female players can share their experiences and motivate each other against their male opponents. As more and more women are breaking through the barriers and starts taking on prominent roles as professionals and gaining traction as players, the industry will reshape and become more and more inclusive for both sexes. 

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Anna
Anna Biddle
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Editor-in-Chief at zSHARE, exploring SaaS and more. Contributor at The Next Web, and Forbes.

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