We need to focus on website speed, google crawl and other aspects which play important part in achieving higher search rankings.
1. About Your Website Audience And Primary Focus Of Company
You need to find the right audience and the primary focus of your business in order to get the right customers to your online business, this should be the main primary goal of seo agency to find the audience of your industry.
Who are your business competitors?
What is your business focus?
How are your main competitors carrying out SEO strategy?
All of the questions will make your move to the next step where you will find the right keywords to your business.
2. Need To Find Right Keywords
When you find the right audience to your business, now keyword research should be the next step where you will see and try to find out what your customers is looking online or searching online. You need to target keywords in such as manner where you will see high searches but low/medium competition rather than low searches and high competition.
3. User Purpose & Website Content
User purpose is one of the most important keys to get success in your SEO drive.
Google gives credit to a good content so SEO experts focus on the content strategy for websites and if it is not implemented properly then the website can be penalised by Google.
Great content can be created in such a way where it echoes in your customer mind, and it compels your audience to subscribe or buy your product. That will result in making a natural link which is most important ranking factor of your website often called link building.
When writing a content, focus should be on right keyword targeting, on-site optimization, meta tags should be done properly, no grammatical errors, images should be optimized.
4. Technical SEO
Technical SEO is always and will be the most important element in achieving rankings on SERPS.
The website should be fast enough, and research shows that if the website does not open in 3 seconds you will see more than 50% people will leave the website. The presence of robots.txt is important.
Your website should not have dead links or 404 errors, these needs to be checked carefully. The content has to be fresh because you don’t want to confuse search engines by having duplicate content.
Websites need to be secure, so SSL certificate is implemented to keep a website safe and secure. The data between the browser and the website is not traceable when HTTPS is being used.
Structured and organised data will certainly help search engines to understand your website content. Moreover, XML sitemap needs to be implemented as these will set out the blueprint for search engine on the website. There is much more to the technical SEO, but we have covered most of it here.
5. Links for your website
Links are and will be the major raking factors in order to achieve high rankings on search engines.
There are some links which google does not approve as good and consider them bad, according to Google Webmaster’s guidelines. Spammy links by nature are bad.
Anyone who is doing link building should not acquire a spammy/bad link for a website. Links has to come from non-spammy, high domain authority to your website, a quality link will make you achieve success in coming higher in search engines. Always follow white hat SEO technique that will help you to rank and put you in top of the search engines.