You’re trying your best to survive in today’s very competitive business environment. How exactly do you get and stay ahead? Can you make your brand be the one everyone starts noticing and remembers?
Yes, it’s challenging. But all it takes is thinking out the box. Will you pick new commercial flooring Melbourne companies often use to transform their office look? Or will you use the magic of the World Wide Web to elevate your branding campaign?
We share the methods that work in the current environment.
Utilise Modern Online Resources
It’s smart to add elements of digital marketing to any of your advertising campaigns because the online arena is where modern consumers go to find company information. Updating your LinkedIn and Facebook profiles do work but use a few original strategies if you really want to show off what your brand is about.
Host a Webinar
Branding is about making sure people know what your company stands for. What better way to have a conversation with your target audience? By using webinars you don’t have to wait for customers to come through your door! Simply chat online about your areas of expertise, so your brand can be seen as a market leader.
It’s also easy for your audience to share links to the webinar, turning them into your personal marketing team.
- Pick a relevant topic people need information on
- Keep it affordable or even free
- Plan a series so you can regularly impart in your audience, making sure they don’t forget about you
Add More Video Content to Your Website
Do also review your website and see where you can elevate its quality with more modern approaches.
These days, videos are becoming essential because it’s likely your audience is much too lazy to read information if they think they can find a video of it somewhere. And if your competitors are using video effectively, they’ll navigate to their pages if your content is too boring.
Video can work for various website features:
- Explain products and how they work in real life
- Information about your company’s community involvement
- Personal messages from owners and employees
This shows your brand and its values, which is great for increasing customer loyalty. Thanks to the audio and visual aspects, it will be much more memorable and next time they wonder about your type of products or services, they’ll know where to go.
Get an Influencer Interested
Another resource that can enhance customer loyalty is using people’s preference of following the advice of their online heroes. People of various generations turn to influencers on YouTube and Instagram to help them decide which brands to support or what products to try. If you can get a popular influencer interested in what you offer, a few mentions can remarkably enhance your brand visibility and online presence.
Time to Upgrade the Office
Of course, not everything happens online so you do need to consider your commercial space if you need to improve your branding. You can influence what customers, suppliers and other role players in the industry think of you! Work the following into your budget so you can impact any visitor in a positive way:
- New signage so your faded logo or image doesn’t cause people to think your company is struggling financially.
- Brand new flooring and furniture to create a more professional atmosphere.
- Incorporating your logo in features like flooring or wallpaper, so any visitor becomes more familiar with it by simply walking through the building.
- Displaying your brand’s values in the reception area, so visitors immediately know what you stand for, sparking respect for your company.
Yes, with eye-catching commercial vinyl flooring Melbourne and Sydney’s leading companies have transformed the first impressions they have on visitors. Imagine what a brand-new reception area can do for your reputation!
A professional-looking office will also make your team proud to work there, increasing their loyalty to you and excitement about the brand. This can cause them to view their employer in a different light and even speak more positively about you when not at the office. And that word-of-mouth marketing is one of the best branding techniques you can ask for!
Collaborate Wherever You Can
You can also change what others think of your brand by associating with the right people and companies. If there’s a brand in your industry that you know has a good reputation, collaborate on an event, a flyer or even a webinar (see point 1 above). You’ll get noticed by that brand’s audience AND get respect by association.
Have Another Go at Email Campaigns
Do NOT think email is dead!
Firstly, anyone in your target audience still has an email, making it easy to reach them, as long as you have their approval to send messages. From sending follow up messages if they abandoned an ecommerce cart, to making quality newsletters, emails work. The day someone needs something related to your industry, they can find your brand’s details in their Inbox as a quick and easy solution!
Does your office need a revamp? Is it time to talk to your web developer? There are effective branding methods that suit all budgets and industries. And if you have a success story, please share it with us!