The use of QR codes is growing rapidly after the advent of smartphone users. Moreover, businesses and marketers are increasingly using genius ways of QR codes to promote their products and services. This is an excellent idea as people can scan QR codes to get the information directly instead of filling their gadgets with many pop-up notifications. Below are five genius ways businesses can promote their brand for marketing purposes.
5 Genius Examples Of QR Codes In Marketing
Directing Consumer To Business Website Or Landing Page
One of the best examples of using QR codes to promote your brand in marketing is linking the QR code with the business website or landing page. This helps the consumers scan QR code, and he’ll land directly on the company’s website, where he gets to know all the essential details. Generating QR codes is extremely simple. You just need to ensure that your staff members set it up correctly.
Of course, you need to ensure you set this up correctly.
Creative Advertisements For Apps
Another eye-catching way to use a QR code is to incorporate your brand advertisement in marketing. You can pay the apps to include the ad for your business and add QR codes. The consumer can scan the QR code and get information about the brand in no time. It helps to engage more and more customers and increase brand awareness.
Provide Offers Through QR Codes
QR codes can be used to provide offers to consumers. It is much handier than the conventional coupons used. Customers just need their smartphones to avail of the offer. Businesses can add QR codes for offers to their advertisement posters and brochures and even mail or message the customer directly. This is a great way to increase the sales and profit of the organization.
Consumer Surveys Using QR Codes
A brilliant way to use QR codes is to collect customer reviews about your product and services by using QR code scanner. This helps conserve a lot of time and effort used in conventional methods of using paper for surveys. Brands can attach a QR code to the items delivered sold out; they can also send the QR codes through emails and messages to the customers. Customers can scan them and rate the product or services. It helps the brand understand consumers’ views, likes, and dislikes to improve its product.
Promoting Your Brand Through Business Cards
Another genius and creative way to use QR codes are to promote your brand through business cards. You can incorporate the QR codes in the business cards you distribute to your clients and customers. Businesses can include essential details like business address and contact details in a QR code on the business card. This way, people can revive these details by scanning the QR code. People only need to scan it to collect your details.
Conclusion
There are several creative and genius ways to use QR codes for marketing purposes. For example, it helps businesses to promote their brand awareness, provide essential information to consumers, etc. While marketing is the primary function used by enterprises to use QR codes, there could be several creative and innovative ways to scan barcodes. It helps to take this technology to an advanced level in no time.
