Shrink sleeves are a specific type of product label wrapped around the product and seamlessly conform to the container’s shape. Most shrink sleeve labels are made using a plastic film material or polyester but are also available in other designs.
These labels are becoming increasingly popular and are applied using special machines. This process involves putting the sleeve on top of the product and using steam tunnels to smoothly stick the label to the product.
Marketers acknowledge the importance of excellent packaging and have embraced this technique. Shrink sleeves are becoming more popular due to their various branding options and versatility. These products confine to any shape, blend with many container types, and provide 360-degree coverage.
Converters are advised to use the right sleeve machine, which can enhance their production significantly. Below we discuss everything you need to know about shrink sleeve labels.
Why should you Use Shrink Sleeves?
Shrink sleeves are available in different designs; all are flexible, durable, and attractive. Below we discuss the main reasons you should consider using this wrapping;
1. It has a 360 Degree Branding.
Shrink sleeves wrap around the container, which makes your brand visible no matter how the bottle is held. 360-degree branding is essential for people trying to get exposure. This label also works perfectly with odd-shaped containers, thus its popularity.
These labels adhere to your container’s irregular shape.
2. You can Easily Add a Tamper Evident Seal.
Food, drug, and personal product companies have turned to tamper-evident seals ever since they discovered that their seals were being tampered with. Shrink sleeves have helped manufacturers to secure their items until they get bought.
Here, consumers must first remove the top half to access the products. This, in turn, makes it impossible to tamper with the item without someone noticing. These containers are also eco-friendly and are used by businesses that want to go green.
3. Sustainability
Shrink sleeve tools use green materials today, which facilitates biodegradation or recycling. These labels are easy to add and eliminate, making them an excellent option. Manufacturers can use this feature to their advantage and channel their green efforts to their clients.
Sustainable products are becoming more popular daily, and clients prefer to work with “green” companies.
4. Creativity
Shrink sleeves allow manufacturers to be creative; they can develop a shrink sleeve that meets their products exactly how they desire. This, in turn, causes increased sales, as unique product packaging satisfies the client’s needs.
Research has proven that eye-catching packaging will help retain customers, and most will decide to purchase your items again. Customers will associate with your brand more, depending on how your item presents itself.
5. No Tampering
A broken shrink sleeve signifies tampering, and you should avoid buying such items. Shrink sleeves are essential, as they prevent backlash to your organization whenever tamper-related concerns arise.
Tamper-proof packaging helps build trust with your customers, further increasing your sales.
6. Improved Production
Another benefit of using shrink sleeves is they facilitate fast production. Technological developments have made it easy to develop labels, and your company will always be up-to-date with the latest trends.
They also help manufacturers to keep up with production, mainly when they have an increased sales demand. Fast production is essential in a company, as it guarantees customers’ reliability.
7. Brand Awareness
Shrink labels can be customized to any design, which helps companies improve their awareness. Remember, having an eye-catching label always keeps your company in the client’s mind, which is a significant benefit.
Companies increase their sales by over 30% if they deliver their image consistently. Shrink sleeves help companies communicate more about themselves effectively without spending much.
Shrink sleeves are also cost-effective, a significant benefit considering their benefits. Creating a wrap-around label is cheaper than creating two for both sides. Manufacturers can also decide to have one section of the item within the sleeve.
Types of Shrink Sleeves
As stated above, shrink sleeves are available in different designs, and your choice is solely based on your preference. Below we discuss the most common sleeves;
1. Custom Sleeves
Custom shrink sleeves do not cover the container’s whole surface unless they are full-body sleeves. Custom sleeves only cover a small portion of the container, like the shoulder, and fit after heat is applied.
These labels are put on the container’s body, enabling the cap to be sealed separately using a shrink band. These labels save in warehousing prices, mainly when packing various types of the exact product.
2. Full Body Shrinks
These sleeves cover the entire container and shrink to match its contour. This further allows it to be decorated totally, utilizing the marketing space. These products give new items an improved appearance as you can easily conceal old labels.
The sleeve part that covers the lid or cap can also be perforated, making it easy to remove when developing a tamper-evident brand. These shrinks are popular due to their versatility and ability to offer UV protection.
3. Preforms
These are types of shrink bands designed to fit specific container shapes; they further eliminate the urge for custom designs. Preformed sleeves function properly with containers that lack shoulders.
Preform sleeves shrink around the container firmly after heat application, which has several benefits. These bands can be clear, preprinted, or colored and easily applied by hand.
4. Tamper-Evident Sleeves
Tamper-evident labels can be printed with safety-seal texts or warning messages which inform purchasers that the item might not be good if the seal is broken. Tamper-evident labels oversee a sense of security to the purchaser that nobody has messed with the product throughout the distribution process.
It is also possible to add horizontal or vertical perforations to the labels to ensure the band is easy to eliminate.
Final Thoughts
Shrink sleeve labels are essential in packaging, and it is hard not to see why. These items help manufacturers get more clients and retain the already-existing ones. The above article has discussed everything you need to know about shrink sleeve labels, and you can contact us for more information.
