As people learn more about their bodies through research, information, and professionals in the online sphere, there has been a greater conversation revolving around health and wellness. With this rise in attentiveness, people are able to explore all various options that can improve one’s wellbeing. In fact, the wellness market has increased by 6.4% since 2017 from a value of $3.7 trillion to $4.2 trillion. The importance of taking care of yourself in the long run has never been more emphasized and prioritized.
Inside the realm of health and wellness, there is an area that has received growing attention over the years: the keto diet and lifestyle. Essentially, the ketogenic diet is a low carb, high fat diet that is meant to greatly improve the health of people from the inside out. Within this diet, your body turns towards a metabolic state known as ketosis, where your body utilizes fat for energy, making fat loss continuous, while also reducing blood sugar and insulin levels. In 2019, the global ketogenic market had a value of $9.57 billion with an expected compound annual growth rate (CAGR) of 5.5% from 2020 to 2027. Having advocates across the world, this space is only expanding in research, knowledge, and application.
Included in this growth is Brian Underwood, the CEO and co-founder of Prüvit, a worldwide leader in ketone technology. Underwood created Prüvit to be an all-encompassing movement that advocates and supports the ketogenic lifestyle from every angle. This includes introducing evidence-based products backed by multi-patented ketone technology in order to optimize human potential. Essentially, Prüvit’s mission is to ‘make people better,’ through a community-centered philosophy that emphasizes education and innovation.
Currently, their products include drinks, supplements, and meals that are designed to support the body in myriad ways, including aiding in energy, focus, fat loss, sleep, strength, and mood.. For instance, their KETO//OS NAT® drink supplement supports appetite suppression, mental clarity, and DNA repair through naturally fermented bioavailable ketone salts. Their newest innovation is the KETO//KICK ketone shots, which provide an on-the-go ready to drink solution that quickly puts you into ketosis.
As Prüvit grows, they are continuously seeking out opportunities to expand their initiatives and scale up what they have to offer. One of their most recent endeavors is the acquisition of Sun Basket, which has allowed Prüvit to create high quality meals and snacks and deliver them to your doorstep. While following any food program to benefit your health, it can take ample time out of your day to shop and properly execute your diet. As Brian likes to say, “Healthy, simple and tasty. That’s the kind of problem that Prüvit likes to solve.”
With each of Prüvit’s community approved meals or snacks, customers get healthy and great tasting food made with farm-fresh ingredients, helping you take the guesswork out of your daily food habits.. Ultimately, this addition is meant to ease those stressors and make the keto lifestyle all the more effortless.
With these recent expansions, Underwood is excited to continue utilizing his entrepreneurial experience and knowledge to expand Prüvit’s reach and influence on a global scale. As he explains, Prüvit is built on the philosophy of inspiring people to pursue the best version of themselves. To further explore their products and mission, visit their website.