On YouTube, creating the right videos is a big deal because you need to grab the attention of your audience. You have to be creative, original and share the right message. But to boost your YouTube videos, you also need to communicate well on the content.
How to proceed ? Here are all our tips!
Why a YouTube channel?
Having a YouTube channel is a great idea.
Indeed, if you regularly offer content in video format to your audience, then you can bring them together on the platform and thus benefit from optimized visibility. You can get your videos from many sources, for example is Artgrid. For your info, with the Artgrid Discount Code, you can free stock video footage for 2 months.
In addition to the showcase effect, you facilitate the sharing of videos on social networks but also their integration on websites. Your audience can subscribe to your channel and respond by posting comments on your videos.
Here are 6 tips to boost your YouTube videos.
1. Attract attention from the first few seconds
When creating a video, you have to be able to capture the audience’s attention. To do this, it is essential to start the video well. It’s within the first 15 seconds that a web user will choose to watch the video or move on. Right from the start, you need to state why the video was created and what the goals are.
If the audience knows what they’re going to watch, they are more likely to continue viewing. It is important not to play the suspense card. Your audience is not looking at a work of art. You need to be clear and to the point. Explain the purpose of your video and expand your point!
2. Section your video
A successful video is a multi-part video.
The introduction, which lasts about 30 seconds, announces the purpose of the video and educates the audience on what they are going to see.
The body of the video develops the subject. This is the easiest part to produce. It just needs to be accompanied by the introduction and the conclusion! A common mistake is to only offer this part of the video.
The conclusion offers the possibility of opening up on another theme and inviting the user to react thanks to a CTA (call-to-action). For example, you can ask your audience to subscribe to your channel or comment on the video.
3. Include text
Just because you’re offering content as a video doesn’t mean it doesn’t have to be text. Including textual data is an important step. Depending on the format of your video, you can insert numbers, game titles or even important information. This textual data must contain keywords. It is also possible to include subtitles or a menu.
Good to know
If your content is chaptered, it’s important to only develop one idea per chapter and dig deep. You should not skim over a large number of ideas.
4. Promote content
It is important to value the content of your video. To do this, the first step is to choose the format. It could be an educational video, an entertaining video, a tutorial, a sales video, or even testimonials. Once you have determined the type of video to create, you need to enrich the content with interviews, important figures or even graphics.
5. Integrate a call-to-action
You should know that YouTube videos will have very little impact on your site traffic. On the other hand, it is possible to encourage the audience to take an action subtly or directly.
You can make an appointment on your site;
Encourage the audience to join you on social networks;
Encourage the sharing of this content;
Or have them participate in the creation of the next video.
6. Dress the video correctly
You don’t just have to post a video. On YouTube, you have to name your video and as we said before, give it a punchy title. It is also important to do a little summary in order to inform the user about what they are going to watch but also to improve the SEO of the business. If there are speakers, introduce them! They are an asset to your video, so you have to highlight them.
Boosting videos on YouTube is like promoting them. You can announce them, communicate on them via your site or social networks, share them, and even ask your audience to participate!