As a business owner, it’s important to grow your presence not only on social media but across all platforms. Nowadays, businesses and breweries, in particular, rely on social media to spread their message and draw in new customers.
If your brewery is ready to take its marketing efforts to the next level, then there are some great tricks that you can use for growing your Instagram account.
#1: Use a Variety of Hashtags when Posting
Use a variety of hashtags such as:
- Brewery specific hashtags – use the same ones each time you post
- General, broad hashtags – use different ones each time you post
- Industry-related hashtags – keep them on hand and cycle through them when needed
Try adding a minimum of five and up to fifteen tags depending on your audience.
#2: Include People in your Posts
“You can boost engagement on your photos by adding people to the images”, says Melvin Brewing.
To do this, you have three choices. First, you can include one or two people being pictured behind the brewery counter or bar. Second, you might take advantage of the seasonal promotion and have an employee pose with a giant turkey leg or a pint of beer in hand. Third, you could shoot an employee in the center of a busy Friday night and add in some people to show reach.
#3: Engage with other Accounts and Comment on Their Posts
When scrolling through your feed from top profiles to the bottom, you’ll notice that many use this strategy.
Breweries often engage with other accounts in the industry and comment on their posts by tagging them directly in a comment or @-mentioning them. This helps create a community around craft beer and helps to bring more visibility to others also sharing content about craft beer.
#4: Post Daily, at the Same Time Each Day
Posting consistently is a great way to keep your Instagram feed organized. When you post at the same time each day, it helps followers know when they can expect new content from you. It also provides them with a sense of stability and reliability.
Businesses that don’t post regularly can seem too chaotic or unorganized for customers’ tastes.
#5: Keep your feed Organized by Separating Food, Travel, and Product Photos
When browsing through other breweries’ feeds, you’ll notice that many separate their posts into three different categories.
This may vary from brewery to brewery as some accounts include more or less type of posts within each category. However, most food accounts post exclusively about the food they serve.
Travel accounts typically post about the destination and promote its landscape or culture.
Product posts usually feature a photo of a beer, logo, or graphic for a new release, or some type of related paraphernalia.
#6: Give followers a reason to Follow you – Post Contests or Giveaways often
Contests are an excellent way to increase your following, but they aren’t the only way.
Breweries often choose to give away free swag such as t-shirts and hats as a new follower incentive on their Instagram account by using an app like Gleam. This is a great way to engage with those who already follow you and those who don’t.
Conclusion
Many breweries have been successful on Instagram over the years, and you can follow suit.
With these tips, you’ll be ready to grow your brewery’s following in no time!
